Rebecca Li, LCSW, CCM

Hello, I’m Rebecca, and I’m a licensed clinical social worker and a board-certified case manager. I founded Ayon Living LLC to solve one of the most difficult problems people have when navigating elder care: You don’t know what you don’t know.

I’m passionate about helping you make informed, confident choices about aging. I want you to be a better advocate for your family and to be empowered as you interact with the healthcare system. I want this for you, because this is what we needed when my family started on our journey of elder care.

I have worked as a social worker and case manager in a variety of settings including hospitals, medical clinics, employee assistance programs, and in private practice. In the process, I’ve guided families making immediate care decisions and families planning for years down the road. I’ve learned how to strategically and effectively work with the healthcare system, what questions to ask, and who to call in times of uncertainty.


Everyone wants what’s best for their family. This is especially true when it comes to caring for our elders. But, without a guide, it can be hard to know where to begin or even what questions to ask.  Ayon Living provides the partnership that families need to care for aging loved ones with joy and confidence.



Education, Credentials, Professional Associations

Bachelor of Arts, Sociology, UC Berkeley

Master of Social Work, Smith College School for Social Work

Licensed Clinical Social Worker, California Board of Behavioral Sciences

Board-Certified Case Manager, Commission for Case Manager Certification 

Certified Advanced Social Work Case Manager, National Association of Social Workers

Professional Member, Aging Life Care Association



Our mission is to collaboratively guide families on the journey of aging and to help people make confident, informed care decisions.



Shaping a world where all families experience aging with joy, balance, dignity, and safety.